By Anna Papadopoulos
If you still think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse, it's time you set up a meeting with your Yahoo representative. Yahoo recently upgraded its behavioral targeting platform. As a result, the company replaced its Fusion and Impulse products with new targeting terms, "Engagers" and "Shoppers." The mastermind behind these product developments is Richard Frankel, senior director of product marketing at Yahoo. In a recent interview, Frankel provided an overview of the developments and the thinking behind them. Full Article
