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TABLE OF CONTENTS
Offer for Our Readers….…………4
Introduction………………………..5
What is Website Conversion?.....7
Defining Website Conversion....7
Measuring Website Conversion – Introducing the Conversion Rate……8
Why is Knowing Your Conversion Rate Important?...............................9
How High Can Website Conversions Go?...........................................10
How to Develop a Strategic Plan Using your Conversion Rate……….....11
he Two Variables of Website Conversion…………………………………12
What are Industry Averages for Website Conversion Rates?....13- Average Website Conversion Rates from Search Engine Marketing…….13
Average Website Conversion Rates from Custom Landing Pages………14
Average Website Conversion Rates for E-commerce……………………..15
General Retail Conversion Rates
Specific Retail Categories: Apparel / Fashion
Specific Retail Categories: Electronics
Specific Retail Categories: Retail Financial
Miscellaneous Conversion Rate Research
Average Website Conversion Rates for Lead Generation………………….16
A Call to Calculate Your Website’s Conversion Rate……………………...19
About Enhanced Concepts…………………………………………………....20
