By Rebecca Lieb | July 28, 2006
Nearly every summer, I have the honor (and the very great pleasure) of spending a few days with a small, very elite group of some of the top direct marketers in the country; the old school, envelopes, inserts, labels-and-stickers kind. All are clients of the legendary Jim Perdiew, a DM consultant with a waiting list for wannabe clients. As one member of the group whispered to me the other day, "I've never gone through a tougher interview in my life than the one when I was trying to get Jim to take me on as a client." Full Article
