Absolutley huge information....
By Jennifer Saba
Published: August 15, 2006 12:30 PM ET
NEW YORK The newspaper industry faces a $20 billion revenue gap over the next five years if advertising and circulation revenue continue its downward spiral, according to a new report from the Burlingame, Calif.-based research firm Outsell.
The firm based its projection on the industry's reliance on paid circulation, which has been slipping at an alarming rate over the past several years. "The entrenched habits of using the Web will only deepen the circulation decline," wrote lead analyst Ken Doctor in the report. "Couple that change with less-meaty print products, more free daily and weekly competition, and newsprint pricing increasing in the 5% to 8% range, and the problems multiply." Full Article
