by Jason Glickman, Monday, Jul 24, 2006 2:00 PM ET
Seventy-four billion dollars. Let me repeat, with emphasis: Seventy-Four Billion Dollars. That's what advertisers will spend this year to buy airtime on TV in the U.S.
The limp upfronts have gotten a lot of press and naturally, advertisers are getting some pressure to explore online video opportunities in an effort to "integrate the silos." Full Article
