OMAnalyst Conclusive Analysis:
- Majority of adults with Steady Incomes will never stop reading magazines and newspapers.
- The bulk of human interaction will remain "high-touch" and not high-tech". It would require an event on an "evolutionary scale" to change this.
- Teens and young adults are aware of their "time-value". Their fast paced, tech-injected lives bring the amount of time they spend on the news to the surface. Kill 30 second spots for 2 minute news clips. Replace them with 10 second "in your face" experiences. Don't waste the viewer's time, make them forget the time.
- The "Internet" was and is the new era for communication. Everything else; RSS, PodCasts and others are tools and are to be used for tactical purposes...
The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads
By Abbey Klaassen
Published: August 20, 2006
NEW YORK (AdAge.com) -- Digital properties may be VC darlings, hot on Wall Street and coveted by advertisers. But try telling that to Dave and The podcasts, RSS feeds and blogs that so engage the daily time and energies of the leading-edge digerati are alien or unknown concepts for most of the U.S. adult population.
Jean Bretzlauf, 57-year-old accountants in a well-to-do-suburb of Denver. Dave has an iPod but no idea what a podcast is. Neither is familiar with RSS. And while they read the online versions of their local papers, they also subscribe to Rocky Mountain News and several magazines -- Reader's Digest and women's mags for Jean, financial and sports rags for Dave. They catch the morning news and never miss their favorite prime-time TV shows. And they've never logged on to watch online video. Full Article
