http://www.onlinemarketinganalyst.com/ en-US Copyright 2006 Mon, 09 Oct 2006 11:25:14 -0500 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss found here. Shopping or Price Comparison Results As price comparison engines like DealTime (now Shopping.com), Kelkoo, and Price Runner grew in popularity, so the search engines began to see them as a potential threat; somewhere else consumers could search for products and online stores other than the search engines themselves. Over time they have integrated shopping results into their search results, either by buying a shopping search site (Yahoo! bought Kelkoo in Europe) or by building their own (Google built Froogle to provide shopping search and price comparisons). ]]> http://www.onlinemarketinganalyst.com/search_101_topic_one_an_overview_of_search_engine_results_pages_serps_part_two.html http://www.onlinemarketinganalyst.com/search_101_topic_one_an_overview_of_search_engine_results_pages_serps_part_two.html Articles search engine results serps Mon, 09 Oct 2006 11:25:14 -0500 It is a fast, simple and highly effective way to reach out to your audience. For the first time you can connect directly to your audience allowing you to react swiftly to changes in market conditions, new product launches and to react to your competitive landscape. “An absolutely valuable form of audience contact” – Don Makoviney, Maksys Internet Programming and Development ]]> http://www.onlinemarketinganalyst.com/content_connect_a_new_era_on_audience_connection.html http://www.onlinemarketinganalyst.com/content_connect_a_new_era_on_audience_connection.html News content connect Mon, 09 Oct 2006 09:48:31 -0500 Welcome to the first in our Search 101 series. These articles will provide introductions to topics in search marketing, starting with understanding how the search engines work and moving on to the opportunities they present business owners and how to manage different types of campaign. http://www.onlinemarketinganalyst.com/search_101_articles_explaining_the_search_engines_and_search_engine_marketing.html http://www.onlinemarketinganalyst.com/search_101_articles_explaining_the_search_engines_and_search_engine_marketing.html Articles search engine results Wed, 04 Oct 2006 16:04:38 -0500 A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and boost your traffic. If you answered yes to any of the above questions then continue to read, and learn the tricks of the trade. Before you begin to write your first article, you should ask yourself why I would use articles to market my website, in opposition to other methods. Well first of all it’s free, and what is more desirable than a new fresh free way to promote your website for free. Article marketing will also help build your inbound links and bring in a good amount of traffic, when written and distributed correctly. http://www.onlinemarketinganalyst.com/article_marketing.html http://www.onlinemarketinganalyst.com/article_marketing.html Articles article marketing target audience Mon, 02 Oct 2006 15:17:16 -0500 The Method My method is easy to follow. There's 3 basic steps: 1.Examine several communication tools the experts use such as an email or sales page. 2.Compare these tools and search for similarties. 3.Collect the common points and implement those findings. For example, suppose I want to find out how to construct or improve a sales page for a product I own or have resell rights to. The first thing I do is to get online and do a search. In this example, I search using the phrase "internet marketing experts index". Second, I open every sales web page the search produces in a multi tab browser (Mozilla). Third, I compare the pages looking for similarities. I note these down in Windows notepad, taking care not to overlook details such as fonts, colors, graphics, etc. Finally, I incorporate the information I collected into my own sales pages.]]> http://www.onlinemarketinganalyst.com/3_simple_steps_for_revealing_marketing_secrets_of_the_experts_.html http://www.onlinemarketinganalyst.com/3_simple_steps_for_revealing_marketing_secrets_of_the_experts_.html Articles marketing secrets Mon, 02 Oct 2006 15:05:30 -0500 So much choice and so much to choose from! Paying someone to design and develop a web site is not an easy task today with all the competition in the market, let alone hosting and supporting your site. And what about search engine optimization? This guideline will help you ask the right questions before you decide to whom you are going to assign this task. http://www.onlinemarketinganalyst.com/choosing_a_web_package_a_guideline.html http://www.onlinemarketinganalyst.com/choosing_a_web_package_a_guideline.html web package Fri, 29 Sep 2006 16:56:40 -0500 Search Engine Optimisation: How Accurate are Keyword Tools? In search engine optimisation, it is a crucial element to select the right keywords when optimising a website. The obvious reason being, if you have keywords with no search volume, you will not receive any traffic. Secondly, if you have keywords that are too competitive, you will find it very difficult (almost impossible) to win high ranks. So how do we find the in between balance for both obstacles? This is where keyword tools would come into place, but how accurate are they? http://www.onlinemarketinganalyst.com/search_engine_optimisation_how_accurate_are_keyword_tools.html http://www.onlinemarketinganalyst.com/search_engine_optimisation_how_accurate_are_keyword_tools.html search engine optimisation Fri, 29 Sep 2006 16:53:44 -0500 OMAnalyst has FREE webinar fever! Our goal, our mission in life is to help educate our readers on how to maximize the return on their online investment. Holding true to that promise we are offering our first FREE webinar! Don’t miss it. It will be hosted by Kevin Gold CEO and co-founder of Enhanced Concepts. Kevin will kick it into overdrive in Maximizing Customer Experience to Skyrocket Website Sales! ]]> http://www.onlinemarketinganalyst.com/maximizing_customer_experience_to_skyrocket_website_sales.html http://www.onlinemarketinganalyst.com/maximizing_customer_experience_to_skyrocket_website_sales.html Webinars free webinar Thu, 28 Sep 2006 11:27:25 -0500 Ehnhanced Concpets Whether you want to maximize your paid search marketing or you are in the process of redesigning your website, you must think like your customer. Sure you heard it all before yet how well are you implementing it?]]> http://www.onlinemarketinganalyst.com/have_you_heard_to_think_like_your_customer.html http://www.onlinemarketinganalyst.com/have_you_heard_to_think_like_your_customer.html Articles enhanced concepts paid search paid search marketing Thu, 28 Sep 2006 10:19:02 -0500 Unbeknown to the average consumer there is a war raging within the world of advertising. The battle of news services vs. search services is intense. I just wonder if print will suffer from post traumatic stress disorder. http://www.onlinemarketinganalyst.com/advertisings_secret_war_the_enemy_of_my_enemy_is_my_friend.html http://www.onlinemarketinganalyst.com/advertisings_secret_war_the_enemy_of_my_enemy_is_my_friend.html News news corp. world association of newspapers Wed, 27 Sep 2006 11:46:35 -0500 MySpace Gaining Ground Accounting for 2.53% of Visits to Shopping Sites "MySpace and other social networks are prime targets for online retailers to take aim at in order to drive more traffic and increase their sales." - OMAnalyst "Social networks, with their inherent behavior-twist could prove extremely beneficial to online retailers, as opposed to general search engine traffic. This is an option that retailers should not pass up." - OMAnalyst http://www.onlinemarketinganalyst.com/google_responsible_for_more_than_14_percent_of_online_retail_visits.html http://www.onlinemarketinganalyst.com/google_responsible_for_more_than_14_percent_of_online_retail_visits.html News google msn search hitwise Tue, 26 Sep 2006 09:41:13 -0500 Sponsors page [edit] http://www.onlinemarketinganalyst.com/om_analyst_sponsors.html http://www.onlinemarketinganalyst.com/om_analyst_sponsors.html General Mon, 25 Sep 2006 12:28:26 -0500 One of the most challenging aspects of doing business is getting noticed. The challenge is exaggerated if you are a small business with a limited marketing budget. So how do you go about advertising like the big fish? The very first thing you need to do is to think tactically. Think about all the ways you could possibly advertise your online business; organic search, paid inclusion, pay-per-click / local search, behavioral targeting, contextual targeting, email marketing, viral marketing, word-of-mouth marketing, affiliate marketing. Oh yea, there are tons of ways to advertise and market your products. But you should pick just 3. Let’s say you are an online catering business. Now pick 3 advertising and marketing vehicles from the above list that you can use to maximize your budget. Let’s choose; paid inclusion; pay-per-click / local search and word-of-mouth. http://www.onlinemarketinganalyst.com/small_business_and_big_fish_advertising.html http://www.onlinemarketinganalyst.com/small_business_and_big_fish_advertising.html Articles pay-per-click word-of-mouth marketing Mon, 25 Sep 2006 12:01:44 -0500 http://www.onlinemarketinganalyst.com/webinars.html http://www.onlinemarketinganalyst.com/webinars.html Webinars webinars Mon, 25 Sep 2006 08:11:34 -0500 Warning: If you sell 20” rims, don’t think that your online shoppers are all black, white guys and Spanish chicks love’m too! Why is it important to know that according to the Pew Internet & American Life Project, as of April 2006, Black online internet users trail behind at 61%. While Whites (non-Hispanic) reside at 73% and English-Hispanic are at 75%? http://www.onlinemarketinganalyst.com/black_internet_users_trail_behind_while_hispanics_surpass_whites.html http://www.onlinemarketinganalyst.com/black_internet_users_trail_behind_while_hispanics_surpass_whites.html Articles ethnic usage pay-per-click Fri, 22 Sep 2006 11:46:25 -0500