» Search 101 Topic One: An Overview of Search Engine Results Pages (SERPS) Part Two
This article is part two of a two part article; the first part can be found here.
Shopping or Price Comparison Results
As price comparison engines like DealTime (now Shopping.com), Kelkoo, and Price Runner grew in popularity, so the search engines began to see them as a potential threat; somewhere else consumers could search for products and online stores other than the search engines themselves. Over time they have integrated shopping results into their search results, either by buying a shopping search site (Yahoo! bought Kelkoo in Europe) or by building their own (Google built Froogle to provide shopping search and price comparisons).
» Search 101: Articles Explaining The Search Engines and Search Engine Marketing
Welcome to the first in our Search 101 series. These articles will provide introductions to topics in search marketing, starting with understanding how the search engines work and moving on to the opportunities they present business owners and how to manage different types of campaign.
» Article Marketing
A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and boost your traffic. If you answered yes to any of the above questions then continue to read, and learn the tricks of the trade.
Before you begin to write your first article, you should ask yourself why I would use articles to market my website, in opposition to other methods. Well first of all it’s free, and what is more desirable than a new fresh free way to promote your website for free. Article marketing will also help build your inbound links and bring in a good amount of traffic, when written and distributed correctly.
» 3 Simple Steps for Revealing Marketing Secrets of the Experts
Two years ago, I began using ezine advertising as the cornerstone of my online marketing efforts. From the need to determine the most productive and cost effective ezines to advertise in, I stumbled upon a method that revealed the secrets of successful online marketers.
The Method
My method is easy to follow. There's 3 basic steps:
1.Examine several communication tools the experts use such as an email or sales page.
2.Compare these tools and search for similarties.
3.Collect the common points and implement those findings.
For example, suppose I want to find out how to construct or improve a sales page for a product I own or have resell rights to. The first thing I do is to get online and do a search. In this example, I search using the phrase "internet marketing experts index". Second, I open every sales web page the search produces in a multi tab browser (Mozilla). Third, I compare the pages looking for similarities. I note these down in Windows notepad, taking care not to overlook details such as fonts, colors, graphics, etc. Finally, I incorporate the information I collected into my own sales pages.
» Have You Heard to “Think like your Customer?”
by Kevin Gold
Ehnhanced Concpets
Whether you want to maximize your paid search marketing or you are in the process of redesigning your website, you must think like your customer. Sure you heard it all before yet how well are you implementing it?
