by Kevin Gold
Ehnhanced Concpets
Whether you want to maximize your paid search marketing or you are in the process of redesigning your website, you must think like your customer. Sure you heard it all before yet how well are you implementing it?
In 1947, an influential salesman named Frank Bettger wrote a famous book called, “How I Raised Myself from Failure to Success in Selling,” which succinctly stated, ““I would urge any young man [or woman] selling, or dealing with people, to become an assistant buyer. People don’t like to be sold. They like to buy.” What Mr. Bettger understood and proved through his outrageously successful sales career was that by getting into the minds of our customers we can approach them with the right questions and supporting information to close the sale.
Although our interactions via a website are limited compared to a direct sales situation, we still benefit significantly from getting into the minds of our customers. Full Article
