Google is enabling its merchants from the index of local businesses to create coupons. Users will be able to search and find them and 20,000 are expected to be available today. The coupon service will debut on its mapping service.
The invitation is out for businesses to self-submit. Links to the coupons / businesses will automatically appear when a user performs a local search.
This is an incremental value-add that while free, may give users more of a reason to use the search giant which could ultimately increase its revenue.
Expect a fee based coupon promotion solution soon.
This is John Brock for the OMAnalyst Network
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