Fox Interactive has shaken hands with Google in a deal that will greatly increase Google's available ad inventory. The 900M deal, which will be spread out over 4 years (2007 - 2010), requires that Fox keep up certain minimum traffic levels...
The deal also allows for Google to send Fox display ads and in another win for Google, gives Google the right of first refusal for all display ads sold via third parties.
``We've taken a position this year that we want to focus on broader partnerships,'' Schmidt said yesterday.
Google beat out Microsoft to land this deal and replaces Yahoo! as the premier MySpace provider gaining access to its 52+ million subscribers. Hold on a second, while I swallow my heart as it just jumped into my throat. Google again will be taking advantage of content generated by users. A strategy that has paid enormous dividends for Google thus far.
Danny Sullivan, Editor of SearchEngineWatch said it is probably a big win for Google.
It is a big win for Google. Besides giving Google access to the abundance of content generated by the millions of MySpace users, imagine how lucrative this relationship is going to turn out to be once Fox and Google square away the behavioral targeting side of this game. You know it is coming; can feel it in the bones. It's just a matter of when. Right now it is content and MySpace has a boat load of it.
This is John Brock for Online Marketing Analyst.
www.payperclickanalyst.com
