Yahoo's Score Drops the Most, but Even Leader Google Is Down
By Willow Duttge
Published: August 18, 2006
NEW YORK (AdAge.com) -- Customer satisfaction with most major search engines and portals is declining. Yahoo's satisfaction rating took the biggest plunge, according to a recent study by American Customer Satisfaction Index. Even Google, which rated highest among the major portals, is slightly down compared to last year's ratings.
On a 100-point scale, Google, the highest scorer, dropped 1.2% from 82 to 81 points; Yahoo's rating declined 5% from a score of 80 to 76 points; MSN was off 1.3%, dropping for a score of 74 from 75; and Ask.com, which had the lowest rating, dropped 1.4% from 72 to 71 points. AOL is the only listed portal or search engine that moved up, from 71 to 74 points, a 4.2% bump.
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