http://www.onlinemarketinganalyst.com/ en-US Copyright 2006 Mon, 09 Oct 2006 09:48:31 -0500 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss It is a fast, simple and highly effective way to reach out to your audience. For the first time you can connect directly to your audience allowing you to react swiftly to changes in market conditions, new product launches and to react to your competitive landscape. “An absolutely valuable form of audience contact” – Don Makoviney, Maksys Internet Programming and Development ]]> http://www.onlinemarketinganalyst.com/content_connect_a_new_era_on_audience_connection.html http://www.onlinemarketinganalyst.com/content_connect_a_new_era_on_audience_connection.html News content connect Mon, 09 Oct 2006 09:48:31 -0500 Unbeknown to the average consumer there is a war raging within the world of advertising. The battle of news services vs. search services is intense. I just wonder if print will suffer from post traumatic stress disorder. http://www.onlinemarketinganalyst.com/advertisings_secret_war_the_enemy_of_my_enemy_is_my_friend.html http://www.onlinemarketinganalyst.com/advertisings_secret_war_the_enemy_of_my_enemy_is_my_friend.html News news corp. world association of newspapers Wed, 27 Sep 2006 11:46:35 -0500 MySpace Gaining Ground Accounting for 2.53% of Visits to Shopping Sites "MySpace and other social networks are prime targets for online retailers to take aim at in order to drive more traffic and increase their sales." - OMAnalyst "Social networks, with their inherent behavior-twist could prove extremely beneficial to online retailers, as opposed to general search engine traffic. This is an option that retailers should not pass up." - OMAnalyst http://www.onlinemarketinganalyst.com/google_responsible_for_more_than_14_percent_of_online_retail_visits.html http://www.onlinemarketinganalyst.com/google_responsible_for_more_than_14_percent_of_online_retail_visits.html News google msn search hitwise Tue, 26 Sep 2006 09:41:13 -0500 Intuit and Google Forge Alliance Combines the Power of QuickBooks with Google’s Reach to Help MOUNTAIN VIEW, Calif. - Sept. 13, 2006 - Intuit Inc. (Nasdaq: INTU) and Google Inc. (Nasdaq: GOOG) announced today a strategic alliance designed to help millions of small businesses promote themselves online using a variety of popular Google services built into most QuickBooks® 2007 products. The alliance combines Intuit’s deep knowledge and experience solving small business problems with Google’s expertise and reach on the Web to help small businesses address their number one objective – attracting new customers. http://www.onlinemarketinganalyst.com/intuit_and_google_forge_alliance.html http://www.onlinemarketinganalyst.com/intuit_and_google_forge_alliance.html News google intuit Fri, 15 Sep 2006 12:15:26 -0500 Merriman-Curhan-Ford recently upgraded InfoSpace (INSP) to Neutral from Sell based on positive valuation implications from the News Corp./Jamba deal. http://www.onlinemarketinganalyst.com/infospace_is_upgraded_to_neutral_from_sell.html http://www.onlinemarketinganalyst.com/infospace_is_upgraded_to_neutral_from_sell.html News infospace jamba news corp Wed, 13 Sep 2006 10:36:14 -0500 MOUNTAIN VIEW, Calif., Aug 28, 2006 (BUSINESS WIRE) GOOG today announced the launch of Google Apps for Your Domain (http://www.google.com/a), a set of hosted applications for organizations that want to provide high quality communications tools to their users without the hassle of installing and maintaining software or hardware. In addition to customizing the user interface with their own branding and color scheme, organizations can tailor the service to their needs by mixing and matching the email, messaging, calendaring and other tools offered through Google Apps for Your Domain. Over time, Google will offer versions of Google Apps for Your Domain that are oriented toward the needs of a variety of organizations, from family websites and community groups to non-profits and small businesses, as well as universities, large enterprises, and ISPs. http://www.onlinemarketinganalyst.com/google_launches_hosted_communications_services_new_google_apps_for_your_domain_available_now_for_easy_email_calendaring_and_more.html http://www.onlinemarketinganalyst.com/google_launches_hosted_communications_services_new_google_apps_for_your_domain_available_now_for_easy_email_calendaring_and_more.html News google google applications google apps Mon, 28 Aug 2006 09:51:47 -0500 PRESS RELEASE AD REVENUE FOR BUSINESS PUBLICATIONS CONTINUES MODEST GROWTH Year-to-date ad revenue up 1.01% over same period 2005; ad pages steady at .68% NEW YORK, August 24, 2006 — Advertising revenue among business publications continues to show steady growth in 2006, with the June 2006 Business Information Network (BIN) report indicating total revenue for the year-to-date up 1.01% from the previous year. The Building, Engineering, Construction category led with an 8.03% increase in revenue followed by the Automotive and Resources, Environment, Utilities category, each posting a 7.88% increase through the year-to-date. Ad pages for the year-to-date are remaining stable into the summer months with a .68% increase. This trend is reflected by strong monthly category performers Architecture, Design, Lighting and Resources, Environment, Utilities, who posted an increase of 16.01%, and 9.23%, respectively. ]]> http://www.onlinemarketinganalyst.com/ad_revenue_for_business_publications_continues_modest_growth_.html http://www.onlinemarketinganalyst.com/ad_revenue_for_business_publications_continues_modest_growth_.html News ad revenue advertising revenue btob business to business business publications Fri, 25 Aug 2006 10:02:03 -0500 Investment Conclusion Aptimus acquired High Voltage Interactive, a lead-generation company focused on the education vertical for $7.5M or less than 1.0x forward sales for a profitable company, which is attractive considering that APTM trades at EV/sales of 2.1x (2007). High Voltage should be a nicely accretive acquisition, should increase revenues in 2007 by nearly 50%, accelerate path to profitability, and should effectively lower valuation multiples for the consolidated entity.]]> http://www.onlinemarketinganalyst.com/aptimus_acquired_high_voltage_interactive_acquisition_should_increase_monetization_rates_and_accelerate_path_to_profitability_reiterate_buy.html http://www.onlinemarketinganalyst.com/aptimus_acquired_high_voltage_interactive_acquisition_should_increase_monetization_rates_and_accelerate_path_to_profitability_reiterate_buy.html News ecommerce lead generation online advertising online marketing Thu, 24 Aug 2006 09:03:57 -0500 Parmy Olson, 08.23.06, 12:56 PM ET Sony Pictures Entertainment has leapt into the new media ring by picking up Grouper Networks, a video sharing Web site. http://www.onlinemarketinganalyst.com/sony_gets_serious_with_web_video.html http://www.onlinemarketinganalyst.com/sony_gets_serious_with_web_video.html News online advertising online marketing sony Wed, 23 Aug 2006 16:43:28 -0500 By Elise Ackerman Mercury News America's top four Internet companies -- Google, Yahoo, AOL and Microsoft -- promise they will protect the personal information of people who use their online services to search, shop and socialize. http://www.onlinemarketinganalyst.com/what_do_they_know_about_you.html http://www.onlinemarketinganalyst.com/what_do_they_know_about_you.html News google msn privacy yahoo Wed, 23 Aug 2006 11:41:47 -0500 OMAnalyst Conclusive Analysis: - Majority of adults with Steady Incomes will never stop reading magazines and newspapers. - The bulk of human interaction will remain "high-touch" and not high-tech". It would require an event on an "evolutionary scale" to change this. - Teens and young adults are aware of their "time-value". Their fast paced, tech-injected lives bring the amount of time they spend on the news to the surface. Kill 30 second spots for 2 minute news clips. Replace them with 10 second "in your face" experiences. Don't waste the viewer's time, make them forget the time. - The "Internet" was and is the new era for communication. Everything else; RSS, PodCasts and others are tools and are to be used for tactical purposes... http://www.onlinemarketinganalyst.com/marketing_reality_check_blogs_pods_rss.html http://www.onlinemarketinganalyst.com/marketing_reality_check_blogs_pods_rss.html News blogs podcasts rss Wed, 23 Aug 2006 10:09:06 -0500 Full Article ]]> http://www.onlinemarketinganalyst.com/youtube_dives_into_advertising_.html http://www.onlinemarketinganalyst.com/youtube_dives_into_advertising_.html News participatory video ads YouTube Wed, 23 Aug 2006 09:56:47 -0500 Full Article]]> http://www.onlinemarketinganalyst.com/consumer_satisfaction_with_portals_declining.html http://www.onlinemarketinganalyst.com/consumer_satisfaction_with_portals_declining.html News aol ask.com google msn yahoo Mon, 21 Aug 2006 15:54:55 -0500 Full Article ]]> http://www.onlinemarketinganalyst.com/level_3_signs_agreement_with_myspacecom.html http://www.onlinemarketinganalyst.com/level_3_signs_agreement_with_myspacecom.html News level 3 myspace Mon, 21 Aug 2006 15:46:36 -0500 New AdSense Game demonstrates for entrepreneurs how everyone from stay-at-home moms and students to independent businessmen can generate substantial revenue with the Google AdSense contextual advertising program. http://www.onlinemarketinganalyst.com/the_hottest_new_game_on_the_web_today_teaches_people_how_to_make_money_with_google_adsense_.html http://www.onlinemarketinganalyst.com/the_hottest_new_game_on_the_web_today_teaches_people_how_to_make_money_with_google_adsense_.html News adsense google google adsense Mon, 21 Aug 2006 11:40:34 -0500