http://www.onlinemarketinganalyst.com/ en-US Copyright 2006 Mon, 09 Oct 2006 11:25:14 -0500 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss found here. Shopping or Price Comparison Results As price comparison engines like DealTime (now Shopping.com), Kelkoo, and Price Runner grew in popularity, so the search engines began to see them as a potential threat; somewhere else consumers could search for products and online stores other than the search engines themselves. Over time they have integrated shopping results into their search results, either by buying a shopping search site (Yahoo! bought Kelkoo in Europe) or by building their own (Google built Froogle to provide shopping search and price comparisons). ]]> http://www.onlinemarketinganalyst.com/search_101_topic_one_an_overview_of_search_engine_results_pages_serps_part_two.html http://www.onlinemarketinganalyst.com/search_101_topic_one_an_overview_of_search_engine_results_pages_serps_part_two.html Articles search engine results serps Mon, 09 Oct 2006 11:25:14 -0500 Welcome to the first in our Search 101 series. These articles will provide introductions to topics in search marketing, starting with understanding how the search engines work and moving on to the opportunities they present business owners and how to manage different types of campaign. http://www.onlinemarketinganalyst.com/search_101_articles_explaining_the_search_engines_and_search_engine_marketing.html http://www.onlinemarketinganalyst.com/search_101_articles_explaining_the_search_engines_and_search_engine_marketing.html Articles search engine results Wed, 04 Oct 2006 16:04:38 -0500 A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and boost your traffic. If you answered yes to any of the above questions then continue to read, and learn the tricks of the trade. Before you begin to write your first article, you should ask yourself why I would use articles to market my website, in opposition to other methods. Well first of all it’s free, and what is more desirable than a new fresh free way to promote your website for free. Article marketing will also help build your inbound links and bring in a good amount of traffic, when written and distributed correctly. http://www.onlinemarketinganalyst.com/article_marketing.html http://www.onlinemarketinganalyst.com/article_marketing.html Articles article marketing target audience Mon, 02 Oct 2006 15:17:16 -0500 The Method My method is easy to follow. There's 3 basic steps: 1.Examine several communication tools the experts use such as an email or sales page. 2.Compare these tools and search for similarties. 3.Collect the common points and implement those findings. For example, suppose I want to find out how to construct or improve a sales page for a product I own or have resell rights to. The first thing I do is to get online and do a search. In this example, I search using the phrase "internet marketing experts index". Second, I open every sales web page the search produces in a multi tab browser (Mozilla). Third, I compare the pages looking for similarities. I note these down in Windows notepad, taking care not to overlook details such as fonts, colors, graphics, etc. Finally, I incorporate the information I collected into my own sales pages.]]> http://www.onlinemarketinganalyst.com/3_simple_steps_for_revealing_marketing_secrets_of_the_experts_.html http://www.onlinemarketinganalyst.com/3_simple_steps_for_revealing_marketing_secrets_of_the_experts_.html Articles marketing secrets Mon, 02 Oct 2006 15:05:30 -0500 Ehnhanced Concpets Whether you want to maximize your paid search marketing or you are in the process of redesigning your website, you must think like your customer. Sure you heard it all before yet how well are you implementing it?]]> http://www.onlinemarketinganalyst.com/have_you_heard_to_think_like_your_customer.html http://www.onlinemarketinganalyst.com/have_you_heard_to_think_like_your_customer.html Articles enhanced concepts paid search paid search marketing Thu, 28 Sep 2006 10:19:02 -0500 One of the most challenging aspects of doing business is getting noticed. The challenge is exaggerated if you are a small business with a limited marketing budget. So how do you go about advertising like the big fish? The very first thing you need to do is to think tactically. Think about all the ways you could possibly advertise your online business; organic search, paid inclusion, pay-per-click / local search, behavioral targeting, contextual targeting, email marketing, viral marketing, word-of-mouth marketing, affiliate marketing. Oh yea, there are tons of ways to advertise and market your products. But you should pick just 3. Let’s say you are an online catering business. Now pick 3 advertising and marketing vehicles from the above list that you can use to maximize your budget. Let’s choose; paid inclusion; pay-per-click / local search and word-of-mouth. http://www.onlinemarketinganalyst.com/small_business_and_big_fish_advertising.html http://www.onlinemarketinganalyst.com/small_business_and_big_fish_advertising.html Articles pay-per-click word-of-mouth marketing Mon, 25 Sep 2006 12:01:44 -0500 Warning: If you sell 20” rims, don’t think that your online shoppers are all black, white guys and Spanish chicks love’m too! Why is it important to know that according to the Pew Internet & American Life Project, as of April 2006, Black online internet users trail behind at 61%. While Whites (non-Hispanic) reside at 73% and English-Hispanic are at 75%? http://www.onlinemarketinganalyst.com/black_internet_users_trail_behind_while_hispanics_surpass_whites.html http://www.onlinemarketinganalyst.com/black_internet_users_trail_behind_while_hispanics_surpass_whites.html Articles ethnic usage pay-per-click Fri, 22 Sep 2006 11:46:25 -0500 Recently the AP reported that Rupert Murdoch asked his wife to go to China to help with research regarding a potential Chinese MySpace deal. Murdoch as been trying to go Chinese for while but has been unable to successfully integrate due to “restrictions on foreign media ownership”, another phrase for “Chinese government censorship”. Just keeping it real. Murdoch says "We have to make MySpace a very Chinese site, which is really why I sent my wife there, because she's Chinese and understands it," he said.” That is wrong Mr. Murdoch, you have to make MySpace and very “free” site. Making it a very Chinese site by definition, because of the Chinese government would make it a censored site. If you can not keep it “free” than it shouldn’t exist there. Hint: Chinese Censorship = Bad for Advertising. http://www.onlinemarketinganalyst.com/murdoch_diggs_china_should_myspace_order_out.html http://www.onlinemarketinganalyst.com/murdoch_diggs_china_should_myspace_order_out.html Articles myspace rupert murdoch Thu, 21 Sep 2006 13:36:32 -0500 More>> ]]> http://www.onlinemarketinganalyst.com/local_search_is_a_precision_instrument.html http://www.onlinemarketinganalyst.com/local_search_is_a_precision_instrument.html Articles local search local search campaign Tue, 19 Sep 2006 14:44:21 -0500 It is click-fraud and it’s destructive, but is it as rampant as some want us to believe? Some networks are publicly taking the fight on. However, without full transparency advertisers are left to guess or take the network’s word regarding how much hard earned dollars may be siphoned from their budget. Here to help us understand a bit more about click-fraud and how we can fight against it is Stuart DePina, Chief Executive Officer, Who's Calling. Headquartered in Kirkland Washington, with a branch office in Irvine, California, it’s helping to win the fight against click-fraud by opening up the processes surrounding it for everyone to see. Let’s see what Mr. DePina has to say. http://www.onlinemarketinganalyst.com/clickfraud_exclusive_interview_with_whos_calling.html http://www.onlinemarketinganalyst.com/clickfraud_exclusive_interview_with_whos_calling.html Articles click fraud clickpath google Mon, 18 Sep 2006 10:08:33 -0500 By John Brock Second tier PPC (pay per click) distribution channels are fighting for their lives. MIVA (formerly FindWhat.com), LookSmart (formerly LookSmart with money), Kanoodle, Enhance Interactive (formerly Ah-Ha), Interchange Corporation (formerly just ePilot), are you starting to see a pattern? Second tier PPC is struggling to keep its head in play so that it can get punched around some more. Fighting click-fraud takes money, takes resources and takes time, all of which 2nd tier players don’t have much of. Moreover, they shouldn’t count of Google to calm the waters for them. As I stated in SuperClick Theory, Google has seen the light and is heading for it, minus the zombies, living dead and really messed up front yard. http://www.onlinemarketinganalyst.com/stomping_out_click_fraud_reinventing_the_tier_2_channel.html http://www.onlinemarketinganalyst.com/stomping_out_click_fraud_reinventing_the_tier_2_channel.html Articles cpa cpc pay per click Fri, 15 Sep 2006 10:15:00 -0500 The “Bid Gap”, it is the numerical (value) difference between two adjacent bid positions. For example, if bid position 4 has a value of $0.82 and bid position 5 has a value of $0.50, you have a significant bid gap of $0.32. http://www.onlinemarketinganalyst.com/the_gap_ppc_target_it_fill_it_and_love_it.html http://www.onlinemarketinganalyst.com/the_gap_ppc_target_it_fill_it_and_love_it.html Articles bid gap cpc Thu, 14 Sep 2006 11:39:43 -0500 by John Brock In numerous cultures throughout the world, mature and elderly citizens are treated as precious resources to be guarded, protected and learned from. Young adults and children clamor to their side in eager anticipation to listen to stories of wisdom and insight. They are approached when things go wrong and others look to them for guidance and answers. They are respected and loved. http://www.onlinemarketinganalyst.com/change_dont_engage_in_it_without_knowing_what_you_are_doing.html http://www.onlinemarketinganalyst.com/change_dont_engage_in_it_without_knowing_what_you_are_doing.html Articles google marketing strategy Wed, 13 Sep 2006 14:53:43 -0500 I was watching Ted Koppel and his 3 hour show on “Price of Security” two days ago. During the discussions the panel talked a lot about the apparent extreme existential anxiety that has been instilled in the American public pertaining to the potential threats of Saddam Hussein at the time and current Al Qaeda and other Islamic Terrorist organizations. The panel and audience talked about privacy issues concerning the casting of the huge electronic surveillance net by the NSA and CIA in hopes to catch the small percentage of extremists that would want to do us harm and if that impedes on American civil liberties. I won’t go there... http://www.onlinemarketinganalyst.com/superclick_theory_the_advertising_vehicle_that_connects_all_the_powers_of_the_online_advertising_universe.html http://www.onlinemarketinganalyst.com/superclick_theory_the_advertising_vehicle_that_connects_all_the_powers_of_the_online_advertising_universe.html Articles behavioral targeting cost per aquisition pay per click Tue, 12 Sep 2006 11:21:53 -0500 By John Brock | September 11, 2006 Pay-per-click networks Kevorkian like behavior aids in the kill-off. New and veteran advertisers are commit click suicide by submitting tens of thousands of keywords or more just to get traffic, hoping that they may convert into sales. The result; hundreds and thousands of clicks that aren’t worth a rats a$$ occur every single day across the internet. http://www.onlinemarketinganalyst.com/click_suicide_addiction_kills_advertisers_by_the_thousands_.html http://www.onlinemarketinganalyst.com/click_suicide_addiction_kills_advertisers_by_the_thousands_.html Articles pay per click pay per click advertising pay-er-click ppc Mon, 11 Sep 2006 09:50:38 -0500