By Giselle Abramovich
July 21st, 2006
Air carriers like Southwest Airlines can more effectively understand the strength of their brand by looking at the extent to which consumers are researching them online.
Compete Inc.’s travel practice division took a close look at the travel research behavior of 2 million U.S. consumers on an ongoing basis. The effort also included research and booking behavior for each region of the United States. Full Article
