Before you read the below article about putting ads on eggs and air-sickness bags, think about for a minute how risky it is to pull crazy stunts, all in the name of "getting people to talk about you". I don't know about you, but the last company or product I will ever remember is the one I "might notice" just before I loose my guts in an air-sickness bag. If any of you have ever been air-sick, you know what I am talking about. Most people would rather be shot in the leg...
It's an excruciatingly nasty experience. Moreover, even if a company such as Airborne or Dramamine were to purchase ad space on them, it would be like kicking the consumer in the head while he is down; just as he finishes spewing who knows what, he looks and notices that he could have purchased this product before hand. If it were me, I would be saying "where were you before I got on the plane?" Anyway, some companies may benefit slightly from these placements, buy my belief is that it will end up being another barely quantifiable, unaccountable form of placement that gets little or no results. - OMAnalyst
Ad placement gets extreme
Companies compete for offbeat niches to create that extra bit of buzz
By Joseph Pisani
Updated: 1:42 p.m. ET Aug 2, 2006
CBS is planning to invade your breakfast by putting ads for its fall programming on about 35 million eggs. If the thought of seeing an ad first thing in the morning makes you just a little queasy, well you might think twice about grabbing a US Airways air-sickness bag because those, too, will soon be fitted with advertisements. Complete Story
