By STUART ELLIOTT
Published: August 16, 2006
THOSE consumers who prefer their entertainment unbranded — that is, without the products, logos and other trappings of advertisers embedded in the content — are in for a disappointing decade, according to a new report...
The report, scheduled to be released today, predicts that marketers will remain enamored with placing products wherever they can: in movies, television and radio shows; on Web sites; in video games; in lyrics; in newspaper and magazine articles; and even in the plots of novels.
Product placement is an example of a phenomenon known as ad creep, in which popular culture grows increasingly commercialized. As technology enables consumers to avoid or skip over ads, by using devices like digital video recorders or iPods, marketers are trying to restore the balance in their favor by placing ads where consumers cannot miss them. Full Article
